The battle is Perception
Perception is a really important part of life.
We don’t really consider how great a role perception plays in the decisions we make, consciously or unconsciously. Businesses struggle to grow or change their perception nearly every day. Whether it be a retail clothing store (American Apparel I am looking at you) or a bank (Bank of America, you too), companies struggle to develop a persona that a customer base will either relate to or find attractive.
This is really no different in politics. Right now in our Gubernatorial race, we have three legitimate candidates working to brand themselves as a certain type of person to attract voters and support. We have one candidate that settled on building the perception that he was the “good ol’ boy” in the race. One has worked tirelessly to prove he is just a regular Tennessean. The other has worked to appear the calm leader in the storm. Whether or not these perceptions are true, they have each done a fairly good job at creating a certain perception.
We elected a President in part because of the perception his campaign created. It was an historic election, if by historic we mean historically awful. The perception was one of leadership; it was obviously not the case. His tech savvy approach extends only as far as he owns and uses a blackberry. He later turned heads decrying the technological advances of America, specifically naming items such as iPhones, iPad and iPods as problematic.
Perception is the battle. It has become painfully clear that the bigger challenge is taking that created perception and making it a reality. Talking the talk can be easy, but walking the walk is a totally different ballgame.