The battle is Perception

Perception is a really important part of life.

We don’t really consider how great a role perception plays in the decisions we make, consciously or unconsciously. Businesses struggle to grow or change their perception nearly every day. Whether it be a retail clothing store (American Apparel I am looking at you) or a bank (Bank of America, you too), companies struggle to develop a persona that a customer base will either relate to or find attractive.

This is really no different in politics. Right now in our Gubernatorial race, we have three legitimate candidates working to brand themselves as a certain type of person to attract voters and support. We have one candidate that settled on building the perception that he was the “good ol’ boy” in the race. One has worked tirelessly to prove he is just a regular Tennessean. The other has worked to appear the calm leader in the storm. Whether or not these perceptions are true, they have each done a fairly good job at creating a certain perception.

We elected a President in part because of the perception his campaign created. It was an historic election, if by historic we mean historically awful. The perception was one of leadership; it was obviously not the case. His tech savvy approach extends only as far as he owns and uses a blackberry. He later turned heads decrying the technological advances of America, specifically naming items such as iPhones, iPad and iPods as problematic.

Perception is the battle. It has become painfully clear that the bigger challenge is taking that created perception and making it a reality. Talking the talk can be easy, but walking the walk is a totally different ballgame.


2 responses to “The battle is Perception”

  1. Gay Bruner says :

    How timely. The difficult part is getting the real truth to those that matter.

  2. Nathan Frisbee says :

    Perception is, in fact, evident in the world today, as you say. That is very true. But I feel, to a certain extent, you may be missing the very point you’re trying to make.
    Is Obama really a bad president? We both know we differ on that question, but the point is: aren’t our opinions on the matter based on our own perception of things?
    And in response to Gay Bruner, if we truly look at perception, especially in the realm of politics, then what is the “truth” you wish to spread? Is it what you perceive as truth?
    For instance, ask almost any white person who lives during Reagan’s terms, an they’ll tell you he was one of the best presidents we ever had, but if you ask the same question to almost any minority that lived during that time, they probably will answer that question differently.
    Perception indeed is important, Wes, but try not to get caught up in the point you’re trying to make.

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